goodwill

noun

1. 友善；友好；善意；亲善
   friendly or helpful feelings towards other people or countries
   1. a spirit of goodwill in international relations
      国际关系中的亲善精神
   2. a goodwill gesture/a gesture of goodwill
      友好的表示
2. 信誉；商誉
   the good relationship between a business and its customers that is calculated as part of its value when it is sold

1. N-UNCOUNT 友善；善意；亲善
   Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
   1. I invited them to dinner, a gesture of goodwill...
      我请他们吃饭以示友善。
   2. They depend on the goodwill of visitors to pick up rubbish.
      他们相信游客会自觉捡起垃圾。
2. N-UNCOUNT 信誉；商誉
   The goodwill of a business is something such as its good reputation, which increases the value of the business.
   1. We do not want to lose the goodwill built up over 175 years.
      我们不想让历经175年树立起来的良好信誉毁于一旦。

1. I invited them to dinner, a gesture of goodwill
   我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
   他们相信游客会自觉捡起垃圾。
3. The ceasefire leaves a lot to the goodwill of the forces involved
   停火协议的执行很大程度取决于各方武装力量的意愿。
4. This gesture of goodwill did little to improve the tense atmosphere at the talks
   这一友好姿态基本上没有改善会谈的紧张气氛。
5. The timing of the minister's visit, however, could somewhat detract from the goodwill it's supposed to generate.
   但是，部长访问的时间安排不当，可能会使访问的善意不能得到有效传达。
6. As a token of goodwill, I'm going to write another letter.
   为了证明我的善意，我打算再写一封信。
7. Give sufficient goodwill on both sides, there's no reason why this dispute shouldn't be resolved.
   只要双方都有足够的诚意，这种纠纷是没有理由解决不了的。
8. Christmas reminds us that we can trust in God's promise of peace on Earth and goodwill toward men.
   圣诞节提醒我们，我们可以信任上帝的诺言的地球的和平和善意，男人。
9. This generates considerable goodwill and is often highly appreciated by the replacement and the company.
   这样会产生相当好的信誉并且会常常被接替同事和公司高度赞赏。
10. Comity is the practice, or courtesy, between states of treating each other with goodwill and civility.
    国际礼让是国家之间基于善意和礼节彼此给予对方的习惯和礼貌作法。
11. Lack of trust destroys goodwill.
    信任缺失破坏了商誉。
12. We pledge to build and uphold the trust and goodwill that are the foundation of successful business relationships.
    我们也保证建立并维护成功事业夥伴关系必备的信任和善意。
13. Spirit of friendly familiarity and goodwill between comrades.
    同志间的友情和善意。
14. We recognize this and as such we are planning a goodwill programme and will unveil more details soon.
    我们考虑到了这些，并尽可能的设计一个友好的程序，很快我们会透露更多的细节。
15. As a result, gratitude itself contains self-deception for goodwill and numbness causing the loss of some memories.
    结果，感激本身就必然包含了善意的自欺欺人，包含了让部分记忆丧失掉的麻木。
16. His constant requests for help taxed our goodwill.
    他不断要求我们帮助他，过分利用了我们对他的好意。
17. He attended the meeting as a goodwill messenger.
    他作为友好使者出席了会议。
18. He worked hard, made friends with his customers and gradually managed to build up his goodwill and profit.
    他工作努力，结交客户，逐渐树立了自己的良好信誉，积累了资金。
19. Responsible for establishing and maintaining mutual understanding and goodwill between Japanese guests and management.
    负责建立和保持日本客人与管理层之间的相互理解和友好关系。
20. Keep in mind that goodwill is important in all business activities.
    永远记住：友好的关系是一切贸易活动中最重要的。
21. The research of Goodwill Accounting Theory to enterprises goodwill with the actual operation is of guiding significance.
    商誉会计理论的研究对企业商誉的实际操作具有指导意义。
22. Leading examples are goodwill, patents, and trademarks.
    最显著的例子就是商誉、专利和商标等。
23. The goodwill of the Japanese people toward the Chinese people left a deep impression on me.
    日本人民对中国人民的友好感情给我留下了深刻印象。
24. Nevertheless, some people, out of goodwill, remind us on the negative effect of the Olympic Economy.
    也有人对奥运经济的负面效应给予了善意的提醒。
25. We pursue a policy of goodwill in international relations.
    我们在处理国际关系中遵循亲善友好的政策。
26. I would like to thank the Vienna Philharmonic for becoming our goodwill ambassador this morning.
    我愿感谢维也纳爱乐乐团今天上午成为我们的亲善大使。
27. We have come to visit you in peace, and with goodwill.
    我们是和平善意的来拜访你。
28. With good commercial reputations and exquisite workmanship, we have earned goodwill from our customers.
    公司凭借精湛的工艺和良好的商业信誉，博得客户称誉。

noun

1. a disposition to kindness and compassion
   1. the victor's grace in treating the vanquished

   Synonym:    gracegood will

2. the friendly hope that something will succeed

   Synonym:    good will

3. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

   Synonym:    good will